Glen's Recommendations

19. The Tipping Point - Malcolm Gladwell

CT Review

“The book looks at the ingredients that are required for an idea, trend, product etc to tip over and suddenly grow exponentially. I.e the tipping point. The idea is based around research on epidemics. There are three rules; the law of the few, the stickiness factor and the power of context. The book has good examples of each and how the have affected real world situations including the reemergence of hush puppies in the 19th and the sudden drop in NYC crime at the start of the 19th. The book would be suited to those who are looking to extend the reach of their product or idea, or enter a new market” Written by Glen Beal

Amazon book review

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.